amy crow
Friday, 11 May 2012
My Roles
My roles were to focus on the filming along with one other member of my group as well as being in charge of the make-up and costume.
Thursday, 10 May 2012
Monday, 23 April 2012
Saturday, 21 April 2012
Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Whilst making our media product we compared our trailer to
other horror trailers in the recent industry, a main example of this is
“paranormal activity”. We chose the “paranormal activity” trailer, as it has
the conventions of a demon which we were hoping to have in ours. The trailer
also has activities, where the character becomes possessed. This is a major
feature we have chosen to focus our trailer around.
We have taken features from the “paranormal activity”
trailer, as they inspired use to use them in our trailer. These features are
things such as text cards, fast paced cuts and an eerie non-diegetic
soundtrack. These are typical conventions of real media product; however we
have developed on them by using a minimum amount of actress in the trailer as
well as focusing the storyline around only one character being possessed.
Studying the two Theorists, Vadlimir Propp and Tzvetan
Todorov, we linked our trailer in with their ideas. Todorov’s theory is based
around “Narrative”. It consists of five stages; these five stages are [Equilibrium,
Disruption, Disequilibrium, Solution, and New Equilibrium]. As we are creating
a horror trailer not all of our storyline will link in with this. We will not
have a “Solution” or a “New Equilibrium”, as this means the film would give
away the ending and not attract the audience to come watch it.
Equilibrium: A young girl having
a dream, which turns into a nightmare.
Disruption: The demon from the dream becomes reality.
Disequilibrium: The young girl tries to escape.
Solution: No Solution is seen.
New Equilibrium: No Equilibrium is seen.
Propp’s theory focuses more around characters within the
storyline. It consists of the “Hero”, the “Helper”, the “Donor”, the “Villian”,
and the “Princess”.
The Hero: No Hero is seen.
The Helper: A passer-by, when victim is breaking down.
The Donor: This could link in with the helper as they have
similar goals.
The Villain: The Demon.
The Princess: The young female victim.
We discovered that our trailer links in with Todorov’s
theory more than Propp’s. We believe this is because our trailer uses the
typical conventions of a horror trailer rather than challenging them. Our piece
doesn’t particularly involve characters; however this is because if there were
many characters seen in the trailer, the audience may become confused. We are
hoping for our trailer to be seen as a stereotypical horror trailer, as it
consists of all the conventions such as “unknown death”, “demon”, and “a
vulnerable victim”.
Evaluation: Audience Responses to Horror Trailer
This links with the theory of Uses and Gratification by McQuail, Blumler and Katz. We have used actresses, which are at a similar age to our audience as this will appeal to the more and may want them to inspire to be like them. We also hope that our audience is into the genre of our film, as they will actively seek out to buy this because it features a world they are interested in. Therefore they want to find out more about this film and discuss it with their friends. We have also used an attractive female actress to play the main role in our trailer, as this links in with the theory of the American feminist Naomi Wolf. She says that using a sexually attractive female model may appeal more to a wider male audience and entice them to go and view the film more. The theorist Steve Neale has said that the pleasure of popular cinema lies in the process of “difference in repetition”. This links with our trailer and audience responses, as they recognise the familiar feature is the demon being the ‘evil’ character and the unfamiliar element being the soundtrack of the creepy lullaby.
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