Saturday, 14 May 2011

Monday, 9 May 2011

EVALIUATION - what have you learnt about the technologies throughout the process? and looking back at the preliminary task, what have you learnt?

All my work has been uploaded on to my blog showing the process's i have had to go through to create my magazine. Uploading these indiviual posts has made me into a prosumer. This is because i have created my own technology in the age of web 2.0 with a great amount of potential audience across the internet, who are able to view my blog.

My preliminary task helped me target audiences through much research. this also helped me create a product that could compete with exsiting magazines as apposed to one with a limited niche audience.

EVALUATION - who would be the audience for your media product? and how did you attract/adress your audience?

My Final Product - Post Audience Research
All of these photos are my own photography


Earlier in my blog I have created some character profiles based on who my magazine should be aimed towards. This is the link:

I used closed and open questionnaires to hand out to the rest of my audience who have not featured in my interview or recording videos. I used closed questionnaires for more of a specific answer and i used open questionnaires to allow me to gain more detail answers about my magazine.

My target audience is 13- 35 year old, both male and females as this was the most common age range, which appeared in my initial questionnaire. My magazine is aimed more towards working class, therefore the price of my magazine reflects the audience it is aimed at. I chose to have my magazine at the price of £2.95, after researching other existing products the price ranges were from £2.00 - £3.99. Making my magazine this price will hopefully appeal to the audience and entice them to buy my magazine. Collecting data in different forms has allowed me to receive a variation of answers. These responses have allowed me to make changes to my magazine to make it more attractive towards my audience.

I have exploited the theory of 'Uses and Gratifications' (Blumler and KATZ, 1974) by using an attractive female model on my front cover to appeal to my target audience as well as helping to sell my product. In 1980 Marjorie Ferguson had identified four types of facial expressions in the front cover of British women's magazines. According to these facial expressions, my model's is 'Chocolat Box' as well as 'Invitational'. This is because there is emphasis on my model's eyes, and her mouth is shut with a hint of a smile, and her head is tilted to one side. My features on my front cover suggest uniqueness as well as individuality which refer back to the 'chocolate box' facial expression. By combining both of these facial expressions I have appealed to an audience as my model suggests mischief ot mystery.

EVALUATION - what kind of media institution might distribute your media product?

Looking at some of my style models such as “Q” and “Kerrang”, they have been successfully distributed throughout the years by BAUER who have recently taken over EMAP. With research I found “Q” had been listed under men’s entertainment and with my music magazine having similar features to this magazine I found this would be the category my magazine would fall into.

I think BAUER MEDIA GROUP would distribute my magazine as it has many similarities to the magazines which they already distribute such as having an indie genre however I believe my magazine has those little differences which could make my music magazine very successful in that industry. I think it will fit in well and appealing to both genders however attract more of a female audience rather than the typical male.

EVALUATION - how does your media product represent particular social groups?

My magazine is not aimed at any particular gender however it attracts more of a female audience than male. A sense of equality is shown in my magazine, which is typical of modern music magazines. Many music magazines are bought by males. This is because there are other female-based magazines such as lifestyle and fashion. Now living in a post-modern society, which means that women are stereotypically seen as less to men, as well as showing a broader acceptance of gender.

Through my research there is a great amount of female audience however there is no music magazines particularly aimed at women. On my magazine front cover I have used a female model that is beautiful and young looking however she is not seen as the narrow and stereotypical view of female seen on magazines these days as she is not extremely skinny. This will also not give my female audience or buyer’s insecurities about their body or about not being thin.

My model on my front cover is also not seen as an object because of the conventions of a skinny model being broke, however my magazine though could appeal to the male audience because of the way the model looks therefore enticing them to buy it. I have used a beautiful woman on my front cover, this goes against the conventions of an indie music magazine as they are usually male dominated with many male artists/bands, but I have chosen to make a female artist to be in the spotlight. Indie magazines also focus more on the music they make rather than how they look however I have made the way my model looks seem more important compared to the music.

Development of feature article

Development of contents page